https://www.soniacaltvedt.com/resume daily 0.75 2025-08-04 https://www.soniacaltvedt.com/home daily 1.0 2025-08-21 https://www.soniacaltvedt.com/home/knowrxhealth monthly 0.5 2025-08-09 https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/903a2306-ce5e-4f4f-896d-5ec8725ee071/knowrx-health-logo_horizontal+%281%29.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/385e8b2b-be64-4f39-a864-5ec088eaaa95/james-yarema-5tyMgag0wRo-unsplash.jpg Home - The Owl App: Optimizing a medication adherence app by knowRX Health https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/683b0ff1-affe-4841-8491-b10d9c8e9b80/Persona3_Leena.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health - Meet Leena, a retired librarian living with Type 2 Diabetes Leena, a retired librarian, lives in the city with her two dogs. She suffers from Type 2 Diabetes and wants to keep it under control. Leena has lost track of her medications in the past, so she needs a better way to track her meds and daily habits. She would also like to learn more about her disease and connect with other Diabetics for emotional support. Note: We developed Leena’s persona based on our research, but recommend meeting her specific needs for community support in phase 2 of the project. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/cd7ebe9a-bca5-47f0-84ad-b9366969f202/Persona2_Jake_Gordita.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health - Meet Jake, a construction worker managing a back injury Jake works in construction and tends to do a lot of physical work throughout the day. Due to a previous back injury, he needs to keep track of his daily physical health. When Jake isn’t working, he loves to hike and be outdoors. He prefers holistic healthcare and would like to stop taking pain medications for his back injury. Jake needs reminders and incentives to maintain his healthy habits. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/e50d4423-4421-4f65-b8cf-91b2685adef7/Persona1_Sara.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health - Meet Sara, a family caregiver Sara, a 28-year-old web designer, lives with her aunt and her family in San Francisco. Her aunt has just had ovarian cancer surgery and needs a lot of support. Because Sara is local and has flexibility as a freelancer, she moved in to help care for her. Sara needs a better way to track her aunt’s multiple medications and symptoms. It is too easy to miss or mix up a dose and keeping track using a pen and paper is inconvenient as it requires her to have them nearby. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/2d684145-4e4b-4474-9e06-06786f2bd6c7/Persona+Venn+Diagram.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/94a6a85b-b54c-4821-b398-5fd5836ae68f/UserJourneyMap_Jake.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health - Jake’s Journey Jake’s back injury from a few years back is still bothering him, interfering with his active lifestyle as a construction worker who likes to get outdoors and stay fit. He relies on pain medication but wants to keep good track of what he takes, as well as his physical activity so that he can work toward living without it. Once a friend recommended he download The Owl App, Jake began to use it regularly to track his wellbeing. The incentives motivate him to stay on course toward his goal of life without pain medication. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/adaca6b7-bfae-4449-9e6c-cc94f9455816/UserJourneyMap_Sara.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health - Sara’s Journey At the beginning of Sara’s journey, she is both struggling with her aunt’s diagnosis and overwhelmed by her responsibility as her live-in caregiver. Keeping track of medications, supplements, side effects, and vital signs is very difficult using a pen and paper or a whiteboard. On the recommendation of a family member, Sara downloads The Owl App, enters her aunt’s medications and supplements, then begins to use it daily to track her aunt’s care and well-being. She discovers that she can share this information with her aunt’s doctor and family members as well, making Sara feel confident that she doing everything she can to care for her aunt. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/b7710e79-f585-47ba-be0d-26a6abee2ebf/image-asset.png Home - The Owl App: Optimizing a medication adherence app by knowRX Health https://www.soniacaltvedt.com/home/worldofstones monthly 0.5 2022-05-13 https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/c4c91750-401c-4aec-b6ed-25a86a40927d/jason-d--XvhrIC1Mhc-unsplash.jpg Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/b05ade24-61a5-490b-a739-3d23e6ea0090/Sonia+Caltvedt+Project+2+Affinity+Map.png Home - E-commerce site redesign: Improving customer experience through user and industry research Click to enlarge https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/02771621-8088-47d1-bb0d-59cf9939e681/Persona+1+-+Saundra.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/a6a06f73-c80a-4edd-9bd7-869fb7ed2c88/Persona+2+-+Alana.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/b224a0b2-75c4-430a-a26c-3614c201003b/WOSM+User+Flows.png Home - E-commerce site redesign: Improving customer experience through user and industry research - User Flows My personas’ user flows varied in that Saundra went straight to the latest research to get more in-depth information about crystals and gemstones, whereas Alana checked out the store’s sourcing practices before searching by intention. I also included a “Sort by price: low to high” function and a discount code for free shipping, since my users were generally concerned about price. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/509c66b5-3f47-4d5a-b539-af8f2f4ebfdc/LowFi+PDP.png Home - E-commerce site redesign: Improving customer experience through user and industry research Low-Fidelity Prototype PDP (Figma) https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/d703d916-9bf3-4ac4-b740-67226ad89bf5/LowFi+HomePage.png Home - E-commerce site redesign: Improving customer experience through user and industry research Low-Fidelity Prototype Homepage (Figma) https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/1ec14051-ba7e-48b3-8d7b-4c783af876b1/WOSM+Hi-Fi+Prototype+Home.png Home - E-commerce site redesign: Improving customer experience through user and industry research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/098f72df-3a8a-4737-9e81-c35bac1001b9/WOSM+PLP.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/baf4be87-1164-47ed-ad1f-89513489d87a/WOSM+Ethical+Sourcing.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/c8154e5a-c775-4d0d-b092-2df1a7a2a0d9/WOSM+Mobile+Home.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/1ea0b8f0-83fd-448d-b6d1-14ea63be6b7c/WOSM+Mobile+PLP.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/654683f5-7664-47b9-8720-c0b8fc7de20a/WOSM+Mobile+Ethical.png Home - E-commerce site redesign: Improving customer experience through user and industry research Blog Post Mobile https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/3d3f8e92-5bbc-46c9-939a-c282e3fd000c/WOSM+Mobile+Blog.png Home - E-commerce site redesign: Improving customer experience through user and industry research https://www.soniacaltvedt.com/home/votesmart monthly 0.5 2022-05-13 https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/1649983192135-7QXZBJKWSO3ADWTBCGQN/element5-digital-T9CXBZLUvic-unsplash.jpg Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/32549369-69ce-4303-9eeb-b92ef388c44a/Melanie.jpg Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/704a8c7e-2993-4aea-84d6-48d102e2153f/Theo.jpg Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/595c0476-07c5-4c58-ba56-ce489d8cac6a/Theo%27s+User+Journey+Map+%281%29.jpg Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs - Theo’s Journey Theo is more of the "explorer" type. We envision Theo using more of the app's features simply out of interest, curiosity, and engagement. He also needs the voting prep support, since this is a need that every single one of our users expressed. Our stakeholders ABC and FiveThirtyEight want to build an app that informs users about issues beyond their immediate interests. By gamifying the experience and helping users learn more about policies and politicians, they can become more broadly informed over time. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/017bbbad-26bf-4424-9316-8f7f6b8f6500/Melanie%27s+User+Journey+Map.jpg Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs - Melanie’s Journey Melanie has very little free time and a strong commitment to being an informed voter. This lead to feelings of guilt and dread. Her user journey focuses solely on preparing her ballot choices for the next election in the simplest, most efficient way possible. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/54c17b10-413a-4ff3-9604-fbae25445893/activote.PNG Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/6ba0438f-a415-4e49-b228-a4dded6b67a8/Melanie+User+Flow.png Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/2b9791fe-6b85-49c9-a737-4b7cb58b21ff/Theo+Dashboard.png Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs Dashboard https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/d1d7fe96-e7e5-4d47-a200-0b91fecab4f0/Theo+Poll.png Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs Polling Page https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/dd8f5a03-56c9-4807-9d47-b198adc8aa5d/Theo+Candidate.png Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs Candidate Page https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/a255dc6a-129d-4a16-a513-2c78908420b7/Melanie+Badge.png Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs Voter Badge https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/e05477cb-7ea7-47d4-a585-327094c418c1/Theo+User+Flow.png Home - FiveThirtyEight app exploration: Using mixed research methods to meet nuanced user needs https://www.soniacaltvedt.com/home/hnu-redesign monthly 0.5 2022-04-30 https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/bdfde25e-1131-4d81-a191-6fa7b5f63890/hnu+sig.png Home - Holy Names University site redesign: Prioritizing prospective students and families - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/c77ed7bb-b0a6-494e-afcb-fb5ed09876c3/Screen+Shot+2022-04-30+at+10.41.22+AM.png Home - Holy Names University site redesign: Prioritizing prospective students and families HNU’s previous website had competing navigational elements and a lack of focus. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/fb01f5f8-8174-4339-9394-b36dc7cc5e88/Screen+Shot+2022-04-30+at+12.56.09+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families Prioritizing the audiences of prospective students and their families meant providing secondary navigation options for HNU community members (see screenshots above and below). https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/011400c7-31c3-4edb-b7ef-d6d4ee055c45/Screen+Shot+2022-04-30+at+12.26.46+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families - Make it stand out Securing photos and bios for every staff and faculty member had proved challenging for HNU. This led to a flexible card layout solution for the Directory page. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/3e14d0b0-0e8e-4af4-82cd-e981573c0355/Screen+Shot+2022-04-30+at+12.50.35+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families Keeping content up-to-date was challenging with limited staff, so we opted to use components we could update globally, such as this “Facts and Figures” module. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/39e7b695-c7f1-4b06-8dae-1f90ed78068c/Screen+Shot+2022-04-30+at+1.01.59+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families - Make it stand out We added this links component to the home page to ensure visibility. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/b62c80df-2dfb-4c4a-aab7-d98b261d44dc/Screen+Shot+2022-04-30+at+1.28.36+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families The Program Finder page provided many search options but its page visits were lower than expected. We added a Degree Programs page (below) that quickly became one of the top five most visited pages. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/4ccbad43-6a0c-4606-83b9-05d5bf9bd028/Screen+Shot+2022-04-30+at+1.20.28+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families We launched with a video on the home page of HNU’s Rite of Passage event, but it negatively affected our page load time, so we ultimately replaced it with an image slider. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/68e89b8d-26b7-467f-b53a-1d7d03723744/Screen+Shot+2022-04-30+at+1.23.55+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families - Make it stand out HNU had just instituted academic schools when we began our project, so we categorized a lot of information by school (e.g. academic programs, staff directory). Post-launch, we observed that people weren’t searching for information by school, so we provided alternative ways to access the information. https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/fdfdd612-83f4-4e0b-aff1-338f757104cf/Screen+Shot+2022-04-30+at+1.19.23+PM.png Home - Holy Names University site redesign: Prioritizing prospective students and families - Make it stand out Google Analytics showed that the new Degree Programs page was preferred by users. https://www.soniacaltvedt.com/home/worldofstones-nkek2 monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/dfa3e17d-4e60-4c5d-b35b-730382668050/Conservation+planning.jpg https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/44d4596b-316b-462f-8600-42eb9cd77886/Rainbow+spreadsheet+for+Notes.png https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/c9c6889b-1662-4477-b56d-bfd0cd5c249d/Client+notes Home - Boosting CRM adoption for the USDA https://www.soniacaltvedt.com/home/registry monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/7f2210d3-411c-4bd0-903f-a8c7b57cd389/NRCS+field+shot.jpg https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/35fedaa3-0af6-4fe7-a12d-ded77810d1a2/TSP+journey+map.png Home - Clarifying a complex workflow for conservationists - Make it stand out Tom the TSP’s Registry application journey https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/db53e76f-3cf2-4390-9b17-e67ecc8e62a0/Tom+the+TSP+Persona.png https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/369c0a0a-b5b8-4a09-b639-22100e056dc9/Brainwriting.png https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/76cc579f-b333-4b6a-914d-7372d34c5229/TSP+app+page+1.png https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/df358904-fb0c-47e0-8d23-678e3ea8e5ba/TSP+app+page+2.png https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/dff38736-40fc-4670-a8a8-a2a3eaf36973/TSP+app+page+3.png https://images.squarespace-cdn.com/content/v1/6084bc4a1afbc91fa50818ad/dced7d34-20ed-4175-af87-0d4e609957e5/App+Feedback+Survey.png